Turnstone Trifold Brochure

Client: Turnstone HR

Having first developed the Turnstone HR brand I also designed this trifold brochure. Having researched Turnstone’s target market I identified a number of potential stumbling blocks in their communication and sales process.

They were:

  • People seemed unsure as to exactly what “HR support” meant.
  • Even if they did know they didn’t think it was a service they needed or could help their business.
  • When they did recognise the need for HR support they assumed that the very individual and face-to-face nature of Turnstone’s services would be extremely costly and probably was not something they could afford.

It was therefore essential that, through the design and copy writing of the brochure, that these concerns were addressed and debunked.

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